Category Archives: Marketing

Customers stages in Adopting New Products

Introduce a new product made ​​by the process of innovation itself requires the introduction to the wider community . The process consists of several stages , among others : Awarness At this stage, the prospective new customers pay attention to innovation but still have a bit of information on innovative products . The task of the company is to disseminate information on innovative products in targeted market segments or planned… Read More »